Making Waves

How Bikinis are marketed for stylish sport activities Everyone's been there, the strings of your bikini coming undone while playing beach volleyball or the fabric deteriorating after too many laps in the pool. Diving, swimming, surfing, beach volleyball, wake boarding, and even just an active day of throwing the football in the sun. I've personally survived all of these in a bikini meant for more for style than sport. But, there is a way to enjoy these hobbies that are still

How Sustainability is transforming the bikini market The marketing of bikinis has revolved around style, summertime, and sun kissed skin, but now brands are pushing for a greener space in the marketing of bikinis. Rather than just a bathing suit, they're selling a purpose. This movement has increasingly become more important in many consumers' minds, making it a necessary move for many companies. The marketing strategies in these companies promoting sustainable bikinis revolv

The History of Bikinis and how their scandalous debut was marketed successfully The Atomic Bomb of Fashion Picture this. It's 1946 and summer is in full swing just after World War II. While two-piece swim suits can be dated back to the 1930's, the modern bikini wasn't born until July 5th, 16 years later. French designer Louis Réard created the bikini partially due to material rationing during the post war period. Though the suits were small, they made a massive splash because